Are you ready to be a Brand Partner?
It's like NOTHING ELSE out there......
My journey to "saloning" differently.
The confusion that started my evolved way of thinking "why can't we have it all?" happened while preparing to graduate Cosmetology school.
I began looking for a salon to call my home. My research led me to very limited options, which then led to a sea of questions, and let's be honest.... panic!
Was there really only three options?! Sola salon, commission, and booth rental. I chose to pro's and con's the two that I knew most about. "Sola Salon" and Commission salons.
Sola Salon: All on my own, rent due each week.
Commission: Told exactly what I could and could not do.
Those didn't feel great, was there was anything in between? maybe Booth Rental?!
Booth Rental: Inside a salon, on my own, rent due monthly.
Time for that pro's and con's list once again.
Pro's: I would run my own business within a business, I would do all my own marketing, website, social media, set up my banking, taxes, licensing, bookkeeping, purchase the products and color I wanted, inventory, continuing education, create the client experience and learn how to grow and maintain a clientele.
Most of that quickly turned into a Con's list.....I would still be all on my own with rent due!
How could I do all that while ... LEARNING TO DO GREAT HAIR! Without focus on the hair, I wouldn't have the clients to make the money to do all the things that I have to learn how to do... because I don't have a clue how to do any of it!
YIKES! stress.
OK, once I calmed down, I had to choose something, everyone in the industry starts somewhere! In the back of my head I knew the industry statistics. 1 in 10 actually get their cosmetology license and 1 in 5 of those actually renew their cosmetology license.
I was painfully aware how hard it is to be successful in this industry.
Where could I start and have some control over my environment but share some the costs and responsibilities?
I chose to co-own a mini salon, 3 chairs, one room we could rent out - and grow from there.
3 years in, I closed that business. I re-branded as a single owner and moved to Mount Vernon with 1 co-stylist and 1 brand new almost licensed stylist.
Through that time I learned ALOT- the good, the bad and the ugly. As I grew and learned, I decided that as a Salon Owner, I wanted to offer another way for stylists to salon differently. I wanted to create what wasn't an option for me and honestly I don't see anything like it offered anywhere!
I have created a salon space that empowers Stylists to grow throughout their career, and that provides REAL GUIDANCE and the support to do so - no matter what phase of growth you are in. I can effectively place a Stylist in the appropriate phase of my program and help them reach their next level of goals.
I have created a Mentorship Blueprint that supports, challenges, educates and elevates stylists. I teach stylists how to run their business within the umbrella of my business all while my brand and reputation supports them.
As a Brand Partner, you will have freedoms and control to set your own schedule, use the color line you want, offer the services that most inspire you, take vacation when you want and create a beautiful balanced life.
How? You will learn to run your "C-Suite".
The "C-Suite" roles are essentially the "hats" business owners wear to run a successful company. Learning these upper management positions, and how they apply to your business as a Stylist, are key to finding success.
As a Brand Partner, you will be learning these essential roles while working through the phases.
CMO - Marketing, COO - Operations, CFO - Finances and the cost of running a business, CEO - the vision and execution of your business goals.
With our Brand Partner model, EACH phase will build your experience. Preparing you to jump to the next phase, building growth on YOUR terms, based on YOUR goals.
No longer do you have to choose to go it alone or feel like you are being controlled. You can step into our salon fresh out of school, or with your clientele and stay forever or until you learn to open your own salon. Our education is that expansive and inclusive.
We focus on our careers, building happy lives and our clients. Period.
If you would like to salon differently and join the team, let us get to know you. Take the Next Step!
What does this look like?
It is a blueprint for stylists in all stages of their career. Whether you are just starting to grow your clientele, looking to switch gears or nurture the clients you already have, you can plug into the appropriate phase and learn how to run the business behind the chair for the balanced, wealthy life you love.
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Time frames are based on real numbers of current Stylists within the Mentorship Blueprint. However everyone will go at their own pace based on their lifestyle and financial goals. Timeframes may vary based on circumstances.
Profit Percentages are based on your personal service dollars after your COB (cost of doing business) has been calculated.
Let's hear from Taylor
Her experience with Evolve by Tara & Co
There is no other way to put this. I hit the dream career jackpot.
From the moment I made the decision to go to Cosmetology school Tara has guided me, given me advice, helped me to see my potential and the potential in this industry.
I have received more guidance and encouragement than I could have dreamt possible.
In 9 short months after I graduated and passed all state testing, I have:
❤ Became fully licensed to own and operate my own business.
❤ Planned and saved and pay my taxes
❤ Created my dream work schedule
❤ Learned Extensions and now take extension clients with confidence
❤ Doubled my monthly income while working ONLY 3 days a week (instead of full time at my old job)
❤ Confidence in formulating color
❤ Cut my service timing in half working smarter not harder!
❤ Learned SO MUCH about Marketing and what it means to build your business effortlessly.
❤ Retained guests at 97%, and I am 8 weeks booked out
I have felt supported, guided and coached through every step. Tara has a way of coaching that makes you feel empowered. I never felt pressured to work outside my schedule or do services I was not comfortable with doing. If ever I have a question she has always been there for me!
Tara pushed me outside of my comfort zone in the best way possible to show me my full potential.
It was one of the best decisions I have ever made to trust Tara's coaching in both technical and business matters. All that to say this… it's not easy to trust 100% of the time, but Tara has always come through. You have to trust the process and to be led by someone who walks that walk and talks the talk makes it way easier! She has the biggest heart and leads in a way you just want to follow, she is quick to listen and always takes responsibility in solving any challenges. I am SO excited to build and grow in this industry and feel so blessed to be growing my business inside a well Branded salon with true leadership!
-Taylor
Follow my career
Let's hear from Melissa
Her experience with Evolve by Tara & Co
Being a Brand Partner you get the best of everything, it is truly an elevated salon experience.
I was looking to expand my skills, and I ran across Tara online, she was offering an extension class and I signed up!
I loved what I learned and was excited to get started! Once I got back to my commission salon I found my clients weren't really excited about extensions, I took a few models but my extension clientele didn’t grow as fast as I would have liked.
A few months later some salon restrictions had me thinking I was ready to make a move to another salon. I had been talking to Tara here and there since the class about marketing and the models so I asked her if she was hiring, she said YES!
Once I made the switch from commission to Brand Partner Tara coached me on how to get all the licensing and insurance I needed to start my own business. Leaving my commission salon was a little scary, about 30 people followed me to the new salon in total. Some booked right away, others later. Tara was reassuring and helped me by booking her client base with me and trusted me to care for her clients. As a team we worked together to grow my books and attract my perfect clients with social media marketing. My client base grew, and in no time I was fully booked with 75% extension clients.
It was a little scary leaving the commission salon I was at for 3 years, but I really wanted the challenge and joined Evolve by Tara & Co. trusting it would work out, and it has!
Fun fact, I was the Co for a year and now we have Taylor, Kathleen and Lyrica!
I have felt supported and challenged by Tara as a coach and mentor to grow as a stylist and a person. Being a business owner and a stylist growing your business can be overwhelming but the guidance and support from Tara has been a huge help in solving any problems that come up.
Since joining the team my income has tripled all while having all the freedoms I have always wanted. I run my own schedule, dress how I want, take the services and clients I want, take vacations and time off as I need it. I enjoy having the creative freedom to use the color line I want to use and Tara is always interested in new services and learning new things so it is a fun collaboration!
I have never regretted making the move, with our salon systems you are set up to be successful!